Meg Keller

Meg Keller is an accomplished marketing leader with extensive experience in e-commerce and retail. Currently serving as Vice President of E-Commerce Marketing at Backcountry since 2014, Meg has successfully aligned marketing strategies for multiple websites generating over $700 million in annual revenue. With a strong track record in campaign reporting, cross-functional team collaboration, and the implementation of advanced content management systems, Meg has significantly contributed to financial results and customer engagement. Previous roles include Director of E-Commerce, Director of Operations, and Manager of Owned Brands at Backcountry, as well as various positions at Orvis, where Meg focused on strategic merchandising and product development. Meg holds a BA in Economics from St. Lawrence University.