Joel Pykkonen

Joel Pykkonen serves as the Director of Capability Marketing at Bain & Company, overseeing global marketing efforts to enhance Bain's position in digital strategy consulting. With extensive experience in marketing across various sectors, Joel has previously held roles such as Expert in Marketing Strategy at Bain, managing agency growth and contributing to reputable publications like Think with Google and Harvard Business Review. Prior to Bain, Joel worked at Marketing Architects as an Account Manager, led business development at Chopper College, and developed marketing plans at Hubbard Broadcasting. Joel's early career includes multiple management roles at Macy's and a sales associate position with the Phoenix Coyotes. Joel holds a BBA in Marketing from the University of North Dakota.