Alexandra Royce

Alexandra Royce is a B2B Account Executive at Baked by Melissa, with previous experience as a Sales Coordinator at RevTrax, where Alexandra successfully launched lead generation initiatives resulting in a 15% year-over-year increase in marketing qualified leads. In this role, Alexandra developed playbooks for marketing automation, managed the Salesforce database, and provided analytical reports to support executive decision-making. Prior to this, Alexandra gained valuable experience in sales and merchandising as an intern at Tri-Coastal Design and in property management at Affiliated Management Inc. Alexandra holds a Bachelor's degree in Marketing from the University of Maryland's Robert H. Smith School of Business and a Bachelor's degree in Italian Studies from ISI Florence.