Weina Yang

Weina (Viana) Yang is an experienced E-commerce Manager with a strong background in managing online businesses for prestigious brands. Currently serving as the E-com Manager at BALENCIAGA since 2020, Weina previously held the position of E-com Manager at Swatch Group for the Tissot brand, overseeing its E-commerce operations since 2017 and establishing the Swatch Group's E-commerce foundation in China in 2016. Weina's prior experience includes serving as a Senior E-com Manager at Baozun eCommerce Inc., where management of multiple premium international brands such as Burberry and Emporio Armani was accomplished. Additional roles included managing e-stores on platforms like Tmall and JD at OKBUY.COM and completing a management trainee program at L'Oréal. Weina holds a Bachelor’s degree in International Economic and Trade from Huazhong University of Science and Technology.