France Roy

France Roy serves as the Chief Technology Officer at Balsam Brands since 2024, leading a team focused on fostering innovation and excellence in a people-first environment. Roy has extensive experience in technology leadership, having held CTO roles at Qurate Retail Group and Anheuser-Busch InBev, where oversight included D2C technology for a vast retail network and the management of global engineering teams. Prior positions include Senior Vice President of Engineering at ZX Ventures, Vice President of Engineering at American Express, and various technical roles earlier in the career. Roy is also a dedicated Meditation Teacher at Kadampa Meditation Center New York City, emphasizing the importance of meditation in achieving a peaceful life. Educational qualifications include a Bachelor's Degree in Computer Engineering from DeVry University.