Marketing and Brand Management

The Marketing and Brand Management team at Baltika Breweries, part of the Carlsberg Group, is responsible for strategizing and executing marketing campaigns that enhance brand visibility and loyalty. They manage and develop the company's extensive portfolio of over 40 beer brands and 10 non-beer brands, ensuring consistent and impactful brand messaging across various channels. This team also delves into consumer insights and market intelligence to inform tactics, optimize customer engagement, and drive market share growth both regionally and globally. Additionally, they coordinate international trade marketing efforts, training, and development to boost global product exports.