Rafaela Icaza Orellana is an accomplished professional in the fields of business intelligence and economic analysis, currently serving as Jefe de Inteligencia Comercial at Banco de Machala since March 2021. In this role, Rafaela has driven the adoption of a data-driven culture within the organization. Previously, Rafaela held positions such as Senior Business Intelligence Analyst, focusing on the design and development of visual dashboards for commercial management, and Researcher at Cámara de Comercio de Guayaquil, where Rafaela contributed to strategic positioning in public policy. Other notable experiences include consulting in economic and statistical matters, risk analysis for various industries, and administrative support in logistics. Rafaela holds a Master's degree in Business Intelligence and Data Analytics from UNIR, as well as a degree in Economics with a specialization in Business Management from Escuela Superior Politécnica del Litoral.