Arancha Hernández Real

Arancha Hernández Real is a seasoned professional with extensive experience in digital transformation and customer experience management. Since May 2019, Arancha has served as a Digital Transformation Manager at Banco Santander. Prior to this role, Arancha has been with Vodafone since August 2014, where responsibilities include managing cross-company projects to enhance operational efficiency and promote self-service channels. Arancha's earlier experience includes significant roles at ONO, focused on customer retention and quality improvement, product management in the telecommunications sector, and project management for network deployment at RETECAL. Arancha holds a Master's degree in Marketing and Commercial Management from Esade and an Engineering degree in Telecommunications from Universidad de Valladolid.