Esther Solanas

Martech Manager at Banco Santander

Esther Solanas has extensive experience in marketing and digital strategy, currently serving as MarTech Manager at Banco Santander since September 2020, responsible for global MarTech agreements and the Customer Interaction project. Prior roles include Digital Sales Manager for One Europe at Banco Santander and Global Digital Sales and Optimization Manager at Santander Digital - CRO Lab. Experience at Electrolux as Marketing Manager for Iberia involved coordinating marketing strategy with various teams and conducting consumer insights research. A notable tenure at Ubisoft as Strategic Marketing Manager included overseeing marketing plans, market analysis, and budget allocation. Additional experience includes a position as Marketing Manager at Newell Rubbermaid focused on long-term marketing strategy and a brief internship at L'Oréal. Esther holds several specialized qualifications from institutions such as MIT and ESIC Business & Marketing School.

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