Ignacio Martínez Serrano

Global Value Proposition Product Strategist at Banco Santander

Ignacio Martínez Serrano is a seasoned Program Director at Openbank, overseeing operations in Spain, Germany, Netherlands, and Portugal since April 2020. Prior experience includes roles as Associate Director for IT Strategy at Gartner, focusing on banking and airline sectors, and Digital Experience Managing Consultant at IBM iX, where Ignacio specialized in digital transformation and strategy within the banking industry. Other notable positions held include IT Program Manager at Banco Santander and various consulting roles at IBM for business transformation projects across Europe and Latin America. Ignacio holds a Telecommunications Engineering degree from Universidad Politécnica de Madrid and has additional certifications in Customer Experience and Marketing.

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