Annie Yang

Annie Yang is a seasoned digital marketing professional with extensive experience in leading marketing strategies across various industries. Currently serving as the Digital Marketing Director at 悦榕酒店和度假村 since September 2018, Annie oversees corporate digital marketing initiatives, manages substantial budgets, and spearheads projects such as WeChat Mall and WeChat & Alipay Mini-Program development. Prior to this role, Annie held multiple positions at Tripadvisor from May 2013 to September 2018, progressing from Marketing Manager to Social Marketing Lead, where Annie focused on content commercialization, social media strategies, and integrated marketing solutions. Annie's earlier experience includes marketing roles at Ocean Spray Cranberries and Pilot Group-Planet Public Relations, honing skills in market analysis, product development, and public relations. Annie holds an MBA in International Business from the University of Birmingham.