Hiren Surti

Hiren Surti is an experienced professional with a robust background in marketing optimization and resource management, currently serving as an Optimisation Manager at Barclays since July 2017, where Hiren has developed a Central Marketing demand tracker to provide comprehensive visibility of Marketing activity. Prior to this role, Hiren held a similar position at Barclaycard from April 2007 to July 2017, focusing on demand management processes and channel optimization. Additionally, Hiren has experience as a Digital Channel Manager and eCommunication Manager, contributing to database management and the implementation of digital communication strategies. Earlier career highlights include serving as a Community Manager at Knexus, where Hiren led corporate blogging and online PR initiatives, and as an Account Manager at Write Image, managing significant accounts for major companies like Microsoft. Hiren holds a Bachelor of Science degree in Applied Sciences from Sheffield Hallam University.