Jo Watts

Jo Watts is a seasoned professional in data analytics, currently serving as a Senior Manager at Baringa since April 2024, where involvement in the Data, Analytics, and AI Leadership team focuses on delivering impactful data solutions and fostering client relationships. Jo holds significant experience as an Independent Non-Executive Director at GAMSTOP, contributing to initiatives aimed at assisting problem gamblers in the UK. Prior to these roles, Jo founded and led Effini as CEO, championing data-driven business strategies. Jo's extensive background includes various leadership positions in customer analytics and data governance at Dufrain Consulting, Future Williams and Glyn, and the Royal Bank of Scotland. Jo holds an MA in Maths and Astrophysics from the University of Cambridge, alongside a PhD in Astrophysics from The University of Edinburgh.