Marketing and Communications

The Marketing and Communications team at Barry Callebaut Group develops and implements strategic marketing initiatives to enhance brand awareness and drive demand across global markets. They focus on digital engagement, customer experience, and tailored marketing strategies for diverse customer segments, from industrial food manufacturers to gourmet artisans. This team is pivotal in promoting Barry Callebaut's brands, such as Callebaut® and Cacao Barry®, ensuring effective communication of product innovations and brand values.