Carmen de Cordoue is an accomplished marketing professional with extensive experience in customer insights, eCommerce, and project management. Currently serving as the Lifecycle Marketing & Loyalty Manager at Bartesian, Carmen previously held the position of Customer Insights Manager CRM at TAG Heuer, where impactful global CRM projects were executed, enhancing customer experience and brand perception. Carmen's background includes managing relationships with multiple eRetailers at Unilever, contributing to collaborative growth initiatives. Educational achievements include a DEA in Architecture from Ecole Nationale Supérieure d'Architecture de Versailles and experiences in communication and community management at ESSEC Business School, demonstrating a diverse skill set in both marketing and design.