Base Beauty has a history of creating significant growth for the most influential global corporations and investors.
Based in New York City, our team of seasoned beauty and wellness professionals accelerates growth for our clients across all sales channels and marketing touchpoints.
Founded 15 years ago by beauty marketing expert Jodi Katz, the BBCA team of creative powerhouses prove that a totally integrated approach to marketing really works – our team breaks down client silos to craft needle-moving marketing.

Our accomplished leadership team, all with depth of beauty and wellness in-house and agency experience with the industry’s most influential legacy and indie brands, leads our groundbreaking strategic programs across paid, earned and owned marketing for high-growth brands including Clinique, EltaMD Skincare, Conair, Heritage Store, Pause Well-Aging, Blushington, Laura Geller. The success of our work goes hand-in-hand with our team’s values to work kindly and collaboratively.

The team’s beauty and wellness expertise is featured often in business publications Glossy, WWD, Business of Fashion, The Washington Post, Luxury Daily and industry events such as Cosmoprof NA, ADF & PCD, Indie Beauty Expo and Beauty Connect Summit.

WHERE BRAINS MEET BEAUTY™

Advertising

Beauty & Cosmetics

Marketing

Packaging Services

Project Management

Retail

Base Beauty Creative Agency™

Jodi Katz

Nicole Lugo

Josh Watanabi

Emily Horrego

Kristy Mahon

Nathalie Banker

Elisa Vitale

Deanna Marazita

Aleni Mackarey PhD, MS

Alejandra Delcastillo

Digital Marketing Team

Leadership Team

Teams at Base Beauty Creative Agency™

Digital Marketing Team

Leadership Team