Lydia Smith

Lydia Smith is an accomplished Digital Solutions Manager at BASF, leading the launch of a new B2B e-commerce platform and overseeing the migration of 500 customers to online sales, projected to generate €70 million in 2024. With extensive experience in marketing and business development, Lydia has also served as a Marketing Manager for EMEA, driving product commercialization and facilitating communication between strategic marketing, R&D, and sales teams. Prior roles include Chief of Staff to the Senior Vice President for EMEA, where critical strategic initiatives were developed, and Business Development Manager for EMEA, focusing on networking and client relationships. Lydia's career began with a Management Trainee program and a position as Corporate Communications Officer. An intern at MRM Worldwide, Lydia gained experience in social media and account management. Lydia holds a Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication from The American College of Greece.