Marieke Houtsma

Marieke Houtsma currently serves as the International Media Manager at Basic-Fit, overseeing media strategies across Europe to promote fitness accessibility. With previous experience as an Account Director at DCMN, Houtsma specialized in growth marketing for digital businesses through a data-driven approach. Prior roles include Client Lead at Wavemaker, where audience insights were transformed into strategic decisions, and Senior Media Consultant at Maxus+Helder, focusing on effective media strategies in a complex landscape. Houtsma began in media planning with Helder and has held various roles in project management and customer satisfaction research. An educational foundation in Business Administration with a focus on Sports Marketing was established at Amsterdam University of Applied Sciences.