Federica Scalari

Federica Scalari is an experienced professional in global marketing and public relations, currently serving as the Head of Global Marketing at BasicNet SpA since September 2018. Prior to this role, Federica worked as the International PR Manager at PHILIPP PLEIN from August 2016 to August 2018, where responsibilities included developing media contacts, coordinating PR agencies, and organizing international events. Federica's background includes significant experience as an Account Manager at NEGRI FIRMAN PR & COMMUNICATION, managing PR strategies and events for prominent brands, as well as various roles in administrative support, sales, and external relations, with an academic foundation comprising multiple master's degrees in law and journalism from prestigious institutions.