Bobby Caton

Bobby Caton is a seasoned professional with extensive experience in strategic leadership and insights, currently serving as Senior Director at Basis since January 2024. Prior to this role, Bobby held the position of Senior Director, Insights & Strategy at Material from February 2022 to December 2023. Bobby's career includes a decade at Hall & Partners, where various roles culminated in the position of Strategy Director, alongside other roles in strategy and analysis. Early career experiences include business development management at Barkley Court Reporters and a development consultancy at The Children's Place Association, along with internship positions in market research and marketing. Bobby holds a Master of Business Administration in Marketing from the Quinlan School of Business, Loyola University Chicago, and a Bachelor of Arts in Writing/Production from Columbia College Chicago.