Hereward Feldwick

Hereward Feldwick is a seasoned professional in qualitative research and strategic planning, currently serving as Senior Director at Basis since March 2016, where previous roles included Research Director and Associate Director. Prior experience includes a strategic role at Redscout and an Associate Strategic Planner position at AKQA, contributing to major brands such as Barclays, Barclaycard, Mondelez, EDF Energy, Bupa, and Nike. Earlier career highlights include a researcher role at The Nursery, specializing in brand positioning and advertising research, as well as initial experience in planning at Dentsu London. Hereward Feldwick holds a BA in Japanese Studies from The University of Sheffield, completed in 2010.