Yoyo Olesen

Yoyo Olesen is a seasoned e-commerce professional with extensive experience in the fashion and lifestyle sectors. Currently serving as Head of E-commerce at Baum und Pferdgarten, Yoyo's previous roles include Director of E-commerce for Rethinkit Studios and Wheat, where the focus was on developing digital strategies to enhance online sales and growth. Prior experience at GreenGate Europe A/S as Head of E-commerce & Digital Marketing involved leading the launch of new Shopify Plus stores, while at SHOE THE BEAR, Yoyo developed successful e-commerce and marketing strategies that increased customer acquisition. Yoyo also has a background as an E-commerce Consultant for Soya Group A/S and has founded an e-commerce business, meng studio, which specialized in curated fashion items. Educational qualifications include a Diploma in International Marketing Management and a Higher Commercial Examination from Aarhus Business College.