Dor Katz is a Senior Brand Strategist at BAV Group, a global consultancy focusing on data-driven brand strategies and consumer insights, since August 2022. Prior to this role, Katz served as a Strategy Intern at Allen & Gerritsen and held positions such as Research Officer at the Penn Center for Social Norms & Behavioral Dynamics and Account and Strategy Coordinator at CreativeNest. Katz's experience includes leading a comprehensive marketing plan and conducting market research for various clients, as well as serving as a Birthright Leader for Israel Outdoors. Educational credentials include a Master of Behavioral and Decision Sciences from the University of Pennsylvania and a Bachelor's Degree encompassing Psychology, Business Studies, and Graphic Design from New York University.