Genevieve White, MHA, CSPO, currently serves as the Regional Marketing Manager at BayCare Health System, a position held since September 2015. In this role, Genevieve leads comprehensive marketing initiatives, focusing on strategic planning, research, and campaign execution aimed at enhancing consumer and patient engagement. Prior experiences include managing client services and patient communications at Conifer Health Solutions and directing marketing efforts for American Shared Hospital Services. Genevieve also held positions with Statewide Medicine Group and Memorial Hospital, developing expertise in marketing and education within healthcare settings. Academic qualifications include a Master's Degree in Health Administration from Ohio University and a Bachelor's degree in Business Administration and Marketing from Auburn University.