Marketing and Brand Management

The Marketing and Brand Management team at Bayer focuses on creating and executing innovative marketing strategies to enhance brand visibility and drive growth across various segments, including Pharmaceuticals and Consumer Health. This team collaborates on digital marketing initiatives, oversees product launches, and manages omnichannel customer engagement to ensure a cohesive brand experience. By leveraging data-driven insights and customer-centric approaches, they aim to effectively position Bayer's products and improve market presence.