Nicole Sanderson

Nicole Sanderson is an experienced Brand, Marketing, and Communications Executive at Bayport International Group Support, where responsibilities include shaping a unified brand culture across diverse markets in Africa and Latin America since January 2010. Prior to Bayport, Nicole founded and directed Betelgeuse Advertising, providing strategic leadership from March 2006 to October 2018. An extensive career in advertising began at Designer Genes/DoG Creative as an Account Director and Shareholder, followed by roles as Account Executive at M&D Graphic Design and Publications Coordinator at Absa Bank, with foundational education from Lesley Carnelley Business College and Jeppe High School for Girls.