Kelly Baldwin

Kelly Baldwin is an accomplished fundraising and marketing professional with extensive experience in direct response strategies. Currently serving as Senior Officer for Direct Response at BC SPCA since December 2023, Kelly leads the development of fundraising and marketing materials for various supporter segments. Prior roles include Direct Response Manager at World Animal Protection Canada, where strategic content and donor retention initiatives were key responsibilities, and Senior Coordinator for Direct Response and Tribute at North York General Foundation. Kelly's experience also encompasses legacy fundraising and development assistant roles across multiple organizations, complemented by an academic background with a Master's degree in Geography from Simon Fraser University.