Sidhanth Shah

Sidhanth Shah serves as a Senior Analyst in the Strategy & Insights department at Sprinklr since December 2021, utilizing the Sprinklr CXM platform to enhance research and customer service through AI-driven solutions. Previously, Sidhanth worked at NielsenIQ as a Senior Executive in the BASES department, focusing on optimizing innovation funnels and activation strategies for product launches. Prior to that, Sidhanth was part of the Nielsen Global Accelerated Development Program, gaining diverse experiences as a GADP Associate and working as a Research Executive in the Retail Measurement department. Sidhanth began a career at Kantar IMRB as a Consultant in Consumer Insights, analyzing consumer behavior trends. Educational qualifications include a Master of Science in Quantitative Management, Business Analytics from Duke University’s Fuqua School of Business, and a Bachelor of Commerce in Marketing Management from St. Xavier's College, Kolkata.