Karen P. is a seasoned digital marketing leader with extensive experience across various industries. Currently serving as the Digital Marketing Head at BDO Unibank, Karen P. drives strategic digital initiatives to enhance brand reputation and consistency. Previous roles include Head of VOC, Community Engagement & Partnerships at Lazada, and Digital Marketing & Technology Director at SPAC Information Technology Inc., where Karen P. successfully managed campaigns and leveraged data analytics. Additional experience encompasses leadership positions at Kimberly-Clark, Arvato Systems, QBE Insurance, Deutsche Bank, and Citi, emphasizing project management, business analytics, and risk strategy. Karen P. holds a Bachelor of Arts in Political Science and Management from Ateneo de Manila University.