Rafael Benitez

Rafael Benitez is a seasoned professional in the beauty industry, currently serving as the Director for LATAM-MEA at Beauty by Imagination (BBI) since January 2024, where responsibilities include leading sales and operations strategy for notable brands such as WetBrush and Ouidad. Prior experience includes directing sales and education for Latin America at Living Proof, vice president of business development at Macadamia Beauty, and serving as the academy director at Bellus Academy, which emphasizes high standards in beauty education. Rafael began a career at Procter & Gamble Professional Beauty Brands/Wella Corporation as a senior sales consultant and national manager. Additional roles include director of education at C Spa/Steiner Leisure Limited and design artist at Sebastian International. Educational qualifications include a Bachelor's degree in Industrial Engineering from Instituto Tecnológico de Tijuana and multiple cosmetology licenses and advanced training from prestigious academies.