Cait Lamberton

Cait is the Alberto I. Duran Presidential Distinguished Professor of Marketing at the Wharton School of Business at the University of Pennsylvania. She is an expert in consumer behavior, with an emphasis on CPG, and financial and medical decision making. Further, Cait has developed numerous executive programs focused on the application of behavioral science principles to specific business problems, equipping business leaders with a systematic approach to analysis and behavioral design.

In addition to being named a young scholar by the Marketing Science Institute and receiving the Association for Consumer Research’s Early Career Contribution Award, Cait received the American Marketing Association’s Erin Anderson Award for an emerging female leader and scholar, was named a top-40-under-40 business school professor, and was an affiliated researcher with the White House’s Social and Behavioral Sciences team under the Obama administration. She has been retained as a consultant by numerous major financial services companies as well as the US Departments of Labor and Education and was co-editor of both the Cambridge Handbook of Consumer Psychology and “Mapping out Marketing: Lessons from the Ivory Trenches,” a compendium of practical marketing advice from the world’s top scholars.