Mert Sarıışık

Global Insights & Marketing Analytics Lead at Beko Europe

Mert Sarıışık, MSc., is a seasoned professional with extensive experience in marketing and digital analytics. Currently serving as the Global Insights & Marketing Analytics Senior Lead at Beko Corporate since April 2018, Mert leads initiatives that align research outputs with business objectives and enhances consumer experiences through data-driven insights. Prior to this role, Mert held multiple positions at Sompo Japan Insurance Inc., including Digital Marketing Team Leader and Project Manager, where expertise in managing digital projects and improving digital asset performance was demonstrated. Mert's background includes roles at Aksigorta, focusing on customer experience and business development, as well as earlier experience in marketing at Dimes and Hurriyet. Educational credentials include a Master of Science in Marketing from Boğaziçi University and a Bachelor's degree in Business Administration from Baskent University.

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