Sufi Ahuja

Sufi Ahuja is a seasoned professional in music and media with extensive experience in partnerships and editorial marketing. Currently serving as Partnerships Intelligence Manager - Social at Believe since August 2019, Sufi Ahuja specializes in social intelligence, enhancing visibility for artists, and empowering music labels with digital skills. Previous roles include Senior Leader - Editorial & Marketing Partnerships at Believe, where strategic alliances with major digital service providers were established, and Associate Manager - Programming at JioSaavn, where Sufi Ahuja significantly increased streaming traffic. Other notable positions include Programming Manager at Reliance Broadcast Network and roles in academia and radio. Sufi Ahuja holds a Master’s and Bachelor's degree in Journalism and Mass Communication from Guru Nanak Dev University.