Product Development and Innovation

The Product Development and Innovation team at Benefit Cosmetics is dedicated to creating and enhancing the brand's iconic beauty products. This team collaborates closely on product ideation, formulation, and packaging design, ensuring that every offering aligns with Benefit’s fun and effective brand ethos. By leveraging market trends and customer feedback, they strive to deliver innovative solutions that empower consumers while maintaining the brand's leadership in brow and makeup products worldwide.