Kirthana Gandhiappan

Kirthana Gandhiappan is a seasoned professional in the fields of business solutions and marketing analytics with a strong background in digital marketing and data analysis. Currently serving as a Solution Consultant for Global Business Solutions at Bentley Systems since September 2019, Kirthana specializes in SAP Marketing Cloud and SAP Analytics Cloud. Previous roles include Social Media Analyst at Àuda.B, where Kirthana developed strategies that reduced CPA by 10%, and Marketing Analyst Intern at Molekule, where insights from customer acquisition data led to a 15% increase in ROA. Earlier experiences also encompass roles in product management and marketing analytics, including positions at Lust V cosmetics and CES. Kirthana holds two Master's degrees in Business Analytics and International Business from Hult International Business School, complemented by a Bachelor's degree in Apparel Technology from Anna University.