Tedrow Gessler

Tedrow Gessler is a seasoned professional with extensive experience in the automotive industry. Currently serving as the Corporate Director of Project Advancement at Bergstrom Automotive since January 2005, Tedrow Gessler manages the Dealer Management System (DMS) and oversees integrations with vendor software and OEMs, while focusing on digital marketing, digital retailing, and fully digital transactions across 35 stores representing 34 manufacturers. Prior to this role, Tedrow Gessler worked as a District Sales Manager at Cobalt Group from 2001 to 2005, where responsibilities included educating dealers on digital marketing strategies. Earlier experience includes serving as Internet Manager at Autonation Pitre Bell Road from 1998 to 2000, where Tedrow Gessler launched one of the first Internet Departments in the industry and developed sales strategies for internet shoppers.