Ashok Krishna currently serves as a Senior Coordinator for Sustainable Livelihoods at Better Cotton since November 2023. Prior experience includes roles as an Advisor at Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH from July 2022 to November 2023, and Program Consultant at Fairtrade International from March 2020 to July 2022. Ashok has also held the position of Senior Programme Manager at BAIF Development Research Foundation from May 2018 to March 2020. Earlier experience includes internships at Sambodhi Research and Communications Pvt. Ltd. and ONganic Foods Pvt Ltd in 2017. Ashok holds a Post Graduation from the Institute of Rural Management Anand (IRMA) and a Bachelor of Technology in Electronics and Communications Engineering from Cochin University of Science and Technology.