Better Cotton is the world’s largest cotton sustainability programme. Our mission: to help cotton communities survive and thrive, while protecting and restoring the environment. 

In challenging times, we are meeting the challenge head on. Through our network of field-level partners we have trained over 2.9 million farmers - from the smallest to the largest - in 26 countries on more sustainable farming practices. A quarter of the world’s cotton is now grown under the Better Cotton Standard. We have united the industry’s stakeholders behind our efforts, from ginners and spinners to brand owners, civil society organisations and governments. By 2030 our aim is to have trained 5 million farmers and doubled global production of Better Cotton. 

Everyone who cares about cotton and its sustainable future can now be part of something better.

Agriculture & Farming

Non Profit

Sustainability

Better Cotton

Alan McClay

Sherry Wu

Jyoti Narain Kapoor

Hina Fouzia

Lena Staafgard

The Coordination and Management Team at Better Cotton oversees strategic partnerships, fundraising, and stakeholder engagement to ensure the effective implementation of the Better Cotton Standard. This team also manages the training and support for farmers, develops new products and traceability systems, and coordinates events and membership activities. By integrating various initiatives and maintaining robust relationships across the supply chain, they drive the mission to enhance both the sustainability and global production of Better Cotton.

Coordination and Management Team

Senior Management Team

Data and Supply Chain Team

Coordination and Management Team

About

Team members

Other teams at Better Cotton

Senior Management Team

Data and Supply Chain Team