Lorena Martin Benzal

Lorena Martin Benzal is an accomplished professional with extensive experience in sales, management, and finance across various companies. Currently serving as Export Area Manager for BH Fitness since February 2024, Lorena previously held the positions of Sales Manager for Curves Spain and Resales Coordinator for Curves Europe from March 2014 to February 2024, where responsibilities included franchise recruitment and business opportunity presentations. Additionally, Lorena worked as International Finance Coordinator for Curves Europe, successfully reducing overdue payments and monitoring sales across franchise units. Prior experience includes serving as Executive Assistant to the CEO at CURVES FRANCE ET SUISSE SARL / TOP PERFORMERS INT, with a focus on treasury control and strategic planning, and customer service roles at BARCELO HOTEL NERVION. Lorena holds a Master's degree in Business Competitiveness Management from Universidad del País Vasco and a degree in Business Studies, along with a diploma in Tourism from the University of Deusto.