BHG Singapore - a leading lifestyle department store in Singapore has become synonymous with quality, value and service. It currently commands two stores island–wide, strategically located at Bugis Junction and Bishan Junction 8.

The department store was established in 1994 as Seiyu Wing On Department Store under a joint venture between Seiyu, Ltd (Japan) and Wing On Pte Ltd (Hong Kong). It was acquired by Beijing Hualian Group in 2007 and has since operated under the brand name BHG. Beijing Hualian Group is one of the largest commercial chain retailers in China and operates numerous supermarkets, department stores and shopping malls in various provinces and cities.

Backed by a myriad of local and international experience in the retailing business, BHG is set to take consumers on a shopping experience that is truly unique and memorable. It aims to become the most preferred department store for consumers in Singapore.

Our Positioning

We aim to be the best at serving Singapore’s community by:
- Bringing desirable international brands to the doorstep of our target consumer.
- Creating exclusive designer quality merchandise at affordable prices.

Our Core Values

One Team – We celebrate diversity and believe that the sharing of skills, knowledge and experience is essential to building great teams.

Entrepreneurial Spirit – We believe in growing the business and people together, encouraging everyone to share ideas with GROWTH as a mind-set.

Customer Focused – We offer a great shopping experience by continually delivering new and exceptional value through our products and services.

We Care About Our Communities And The Environment – We strive to be locally relevant and a good member of the community by being socially and environmentally responsible. The BHG store will be a reflection of the community's culture and lifestyle.

BHG Singapore

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