Ajay Patel

Ajay Patel is a seasoned professional with extensive experience in customer strategy, innovation, and digital transformation within the financial services sector. Currently serving as the Director of Customer Strategy at Bibby Financial Services, Ajay leads global initiatives focused on enhancing the customer journey from initial awareness to post-exit engagement. Previously, Ajay held various impactful roles at Siemens Financial Services, including Global Head of Customer Innovation Group and Head of Digitalisation and Transformation, where Ajay directed teams to develop customer-focused products and digital solutions across multiple countries. With a strong foundation in project management at GE Insurance Solutions and through an Information Management Leadership Program at GE, Ajay has consistently driven significant operational improvements and cost savings throughout a distinguished career in business information systems, following a Bachelor's Degree from the University of Hertfordshire.