George Croft

George Croft is a seasoned executive with extensive experience in the brewing industry and board governance. Currently serving as a Director on the Board of Directors for Big Rock Brewery and a Senior Advisor in Strategy and Finance at First Key Consulting, George held significant roles at Beer Canada, including Chair of the Board and Member of the Board of Directors from 2014 to 2023. George was President and CEO at Waterloo Brewing, where tenure spanned from 2008 to 2023, along with serving as a Board Director during the same period. Previous experience includes leadership positions at The Beer Store and Lakeport Brewing LP, and executive roles at Labatt Breweries of Canada. Educational qualifications include a Chartered Director degree from McMaster University and a Bachelor's degree in Health and Physical Education/Fitness from the University of Alberta.