Sam Martin

Sam Martin is an experienced marketing professional with a strong background in paid social marketing, user growth, and CRM strategies. Currently serving as the Global Paid Social Marketing Manager at Binance since November 2022, Sam previously held various roles at ByteDance, Philam Life, and Lazada, demonstrating expertise in managing substantial marketing budgets and driving user engagement and conversion. Notable achievements include improving traffic and buyer metrics at Lazada through targeted optimization strategies and successfully managing multiple user growth initiatives. Sam holds a BS in Management with a Minor in Economics from Ateneo de Manila University and participated in a Student Exchange Program at the University of Regensburg.