Raji Sarakbi is a seasoned Commercial Director at BinDawood Holding since May 2020, with previous roles including NonFood Director and Non Food Head. Prior experience includes serving as Division Commercial Head at GHB and as a Consultant in Retail Category Management. Raji's expertise in category management and strategic sourcing was further developed while managing purchasing as General Manager at Eddystores, where responsibilities included P&L oversight and market analysis. Prior to that, Raji worked at eXtra as Category Manager, focusing on product sourcing and sales analysis, and began a career in sales at MECL. Raji holds a Bachelor's Degree in Electrical and Electronics Engineering from Aleppo University, obtained between 1991 and 1996.