Tru Powell

Tru is the Founder & Managing Director for The Alternative Events & Wedding Company, an event management company that specialises in coordinating high quality corporate, youth events and weddings. In addition, Tru is the Director of the UK’s first kids’ salon, Kandy Girl and also the Creative & Events Director for Aston Performing Arts Academy, a community interest organisation that exists to empower young people through performing and creative arts. Since the organisation’s inception in 2004, the company has impacted the lives of thousands of young people in the Midlands.

Over the years, Tru has been awarded with numerous accolades for enterprise and his contribution to the arts. In 2014, he was recognised as one of Birmingham’s most inspirational young leaders, and in 2018, was crowned Birmingham’s Young Professional of the Year – Marketing and Communications. In 2019, Tru was also named the Greater Birmingham Future Face of Entrepreneurship as well as winning the prestigious Great British Entrepreneur Award from Natwest.