Sophia Durrani

Sophia Durrani is a prominent professional in the communications industry, currently serving as Trustee and Vice President at Bloom UK since January 2020, where key initiatives focus on ensuring equal opportunities for women from diverse backgrounds. As Chief Strategy Officer, Sophia drives the organization's strategy to future-proof women's careers and foster industry change. Additionally, Sophia is the Head of Strategic Planning at Manning Gottlieb OMD, leading a team on various government assignments. Prior experience includes a tenure as Managing Partner at UM London, where innovative strategies were developed for notable clients like Mattel and Johnson & Johnson. Sophia holds a PhD in Psychology from the University of St Andrews and a BSc with first-class honors from the University of York.