Marketing and Brand Management

The Marketing and Brand Management team at Bloomin' Brands is responsible for developing and executing marketing strategies that enhance brand visibility and customer engagement across its diverse restaurant portfolio. This team focuses on promoting the unique identities of each brand, including Outback Steakhouse and Carrabba's Italian Grill, while leveraging market research and consumer insights to drive growth and optimize customer experiences both domestically and internationally. Additionally, they collaborate with various stakeholders to ensure cohesive messaging and brand alignment across all marketing channels.