Patricia Adam

Patricia Adam is a seasoned marketing professional with extensive experience in brand marketing and communications. Currently serving as the Vertical Brand Marketing Manager at Blue Bird Group since December 2022, Patricia focuses on demand and revenue generation for various verticals. Prior roles include Brand Marketing Manager at redBus, where Patricia enhanced app traction through strategic marketing campaigns, and Brand Communications Manager at Citilink Indonesia, leading creative campaign efforts. Patricia's career also includes significant contributions at Garuda Indonesia as a Marketing Analyst and Marketing and Sales Executive, emphasizing campaign execution and client relationship management. Experience began in retail consultancy roles at Nielsen Company, complemented by an internship at L'Oréal, where event coordination and market research were key responsibilities. Patricia holds a Bachelor's degree in Marketing Management from the University of Indonesia and has furthered education at Korea University.