Bethany Klaene

Bethany Klaene is a seasoned professional in innovation and strategic management with extensive experience in leading business growth and retention strategies. Currently serving as a Senior Innovation Manager at Blue Cross Blue Shield of Massachusetts since March 2020, Bethany's previous roles include Director and Associate Director at Communispace Corporation, where responsibilities encompassed overseeing business portfolios, managing cross-functional teams, and developing consumer-driven research methodologies for various sectors. With a strong foundation in qualitative research and consumer insights, Bethany has successfully led projects that facilitated product launches and market entries, including a notable initiative for an international confectioner. Educational credentials include a B.S. in Marketing/Business and a B.A. in Public Relations/Journalism from Colorado State University.