Swechchha Roy

Swechchha Roy is an accomplished copywriter with extensive experience in the advertising and content strategy sectors. Currently serving as a Copywriter at Blue Tokai Coffee Roasters, Swechchha previously held the position of Senior Copywriter at FCB Group India, where significant contributions were made to brands such as Vistara and Domino's. As a Content Strategist at AdLift India, Swechchha developed online content strategies and led a team, creating SEO-optimized content for various renowned brands. Early career experiences include a Corporate PR internship at PPR Agency and research work at the Centre for Media Studies. Swechchha holds a Master's degree in Integrated Marketing Communication from The Delhi School of Communication and a Bachelor's degree in English Language and Literature from Amity University.